GL//GERMANLINK

What does German Link do?

German Link is a Danish company that helps foreign businesses enter, grow, and succeed in the German market. We specialize in services such as B2B sales support, telemarketing, meeting booking, negotiation guidance, procurement assistance, cultural advisory, and partner identification.

Our mission is to help you win real business in Germany – not just build visibility. We focus on quality over quantity, and on long-term success over short-term noise.

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Who do you help?

We work primarily with Scandinavian and international companies looking to expand into Germany. Our clients include:

• B2B companies in SaaS, consulting, engineering, logistics, energy, and manufacturing

• Public sector suppliers looking to access German tenders

• Startups and scaleups ready to enter the DACH market

• Established companies needing local representation or outreach capacity

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Do I need to have an office in Germany to work with you?

No – many of our clients operate from outside Germany. With German Link, you gain local presence without setting up a physical office. We act as your voice, your outreach team, and your cultural translator – giving you credibility and reach without the overhead.

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What kind of sales support do you offer?

We offer a complete sales execution package, including:

• Identifying ideal German prospects

• Outbound calling and email outreach in fluent, native-level German

• Booking meetings with decision-makers

• Supporting or leading sales calls and demos

• Managing follow-up and pipeline nurturing

• Structuring and presenting offers that fit German expectations

Our goal is to help you move from first contact to closed deal – efficiently and professionally.

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Can you represent our company in meetings?

Yes. We offer sales meeting representation, either alongside your team or as your local lead. This can include:

• Attending online or in-person meetings in German

• Leading conversations or co-presenting

• Acting as cultural and commercial bridge

• Supporting pre- and post-meeting communication and documentation

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What makes your meeting booking different?

We focus on quality over volume. Every meeting we book is:

• With a qualified lead who matches your ICP

• Scheduled with a real decision-maker or influencer

• Accompanied by a pre-meeting briefing so you’re fully prepared

• Arranged in a respectful, professional tone that reflects German expectations

We don’t use scripts or spam tactics. We build trust from first contact.

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Do you offer telemarketing services?

Yes. We provide professional, compliant B2B telemarketing to the German market. This includes:

• Lead generation and outbound sales calls

• Product and service promotion

• Event invitations

• Customer follow-ups and retention campaigns

• Survey and feedback collection

We strictly follow GDPR and German communication laws, ensuring trust and integrity in every call.

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Can you help us find partners or distributors in Germany?

Absolutely. Our Partner Identification & Collaboration service is ideal if you’re looking to build a local presence through:

• Strategic partners

• Distributors and resellers

• Industry networks and business clusters

• Joint venture opportunities

We don’t just make introductions – we help you assess fit, prepare for discussions, and support early-stage negotiations.

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Do you help with negotiation in Germany?

Yes. Our Negotiation Support includes:

• Cultural coaching and communication planning

• Deal structuring advice

• Live negotiation assistance (in calls or meetings)

• Objection handling

• Post-negotiation follow-up and documentation

We help you strike the right balance between assertiveness and respect – and guide you toward a win-win outcome.

 

What is Cultural Advisory – and why does it matter?

Cultural differences can make or break your success in Germany. Our Cultural Advisory helps you:

• Understand how German professionals think, decide, and communicate

• Avoid common cultural missteps

• Adapt your tone, timing, and presentation to the local context

• Protect your brand’s reputation in a structured, high-expectation market

It’s not just “nice to have” – it’s a key to winning trust and doing long-term business.

 

Do you support procurement and tender processes?

Yes. We help foreign companies find, qualify for, and respond to public and private tenders in Germany. This includes:

• Tender identification

• Pre-qualification documentation

• Bid writing and translation

• Communication with contracting authorities

• Post-submission follow-up and feedback

Whether you're new to tenders or want to professionalize your approach, we’re with you at every step.

 

How long does it take to get started?

We can typically onboard and launch a project within 2–3 weeks after our initial consultation. This includes:

• ICP definition and onboarding

• Material review or localization

• Prospect list development

• Outreach plan and approval

• Go-live

Need to move faster? We’re flexible.

 

Do you work in German or English?

Both. Our client communication is typically in English, while all outreach and representation in Germany is done in native-level German – written and spoken. We also handle bilingual documentation and messaging where needed.

 

What does it cost?

Our pricing depends on the scope and duration of your engagement. We offer:

• Fixed-fee packages (e.g. for telemarketing or meeting booking)

• Monthly retainers (e.g. for full sales support or partner scouting)

• Project-based pricing (e.g. for procurement bids or strategy workshops)

We’re transparent and flexible – and we always align with your goals and budget.

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What makes German Link different?

We combine:

• Commercial sharpness with cultural fluency

• Native-level language with local business logic

• Practical execution with strategic thinking

• A hands-on mindset – we don’t consult from the sidelines, we get involved

With German Link, you don’t just get insight – you get real-world results.

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Why should we consider expanding to Germany?

Germany is Europe’s largest economy, with strong purchasing power, a stable political climate, and a structured business environment. It offers access to a huge B2B and B2G market – and rewards companies that enter prepared and professionally.

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What makes the German market different from other European markets?

Germany is known for its structure, reliability, and high standards. Sales cycles may be longer, but customers are loyal and contracts are often multi-year. Success depends on clarity, credibility, and consistency – not quick wins.

 

Can German Link help us develop a market entry strategy?

Yes. We offer strategic support to help you understand your positioning, define your target audience, map your competitors, and design a go-to-market plan tailored to the German business environment.

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Do I need to translate all my material into German?

Yes – if you want to be taken seriously. We help you localize, not just translate. That means adapting tone, structure, and terminology to fit German expectations. It's key to building trust and getting responses.

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Do I need a German legal entity to sell in Germany?

Not necessarily. Many companies sell successfully into Germany without a local entity. However, depending on your model (e.g. tenders, long-term service contracts), we can advise on when a GmbH or branch may be beneficial.

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Can you help us set up a German company if needed?

Yes – we work with trusted local partners who support company formation, tax setup, banking, and administration. We coordinate the process and ensure it aligns with your sales goals.

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Which German regions should we focus on?

It depends on your industry. For example:

• Munich is strong in tech, automotive, finance

• Hamburg excels in logistics, maritime, and commerce

• Berlin is a hub for innovation and public sector sales

• NRW (e.g. Düsseldorf/Cologne) has a large B2B and industrial base
  We help you map the regions that match your target customers.

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Can you help us build relationships with German industry associations or chambers?

Yes – we help you connect with relevant organizations such as IHK (Chambers of Commerce), VDMA (engineering), Bitkom (IT), BME (procurement) and others. This builds visibility and credibility in your sector.

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How long does it take to get traction in Germany?

German business development is often a longer game, but a solid setup yields lasting results. Expect 3–6 months for early traction, and 6–12 months to build real pipeline and repeatable deals. We help you accelerate that curve.

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Can German Link act as our interim sales department?

Yes. For many clients, we act as a fully outsourced sales and representation partner – handling everything from lead generation and outreach to follow-ups and closing support.

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Will we have a dedicated contact at German Link?

Yes. You’ll work with a dedicated project manager and – depending on scope – with specific sales agents, cultural advisors, or researchers, all coordinated under one strategic lead.

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Can you help us with billing, VAT, and contract structure for German customers?

We can advise and coordinate with local legal/accounting partners, and support you in aligning your commercial terms, contract language, and VAT obligations with German norms.

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What kind of companies do you NOT work with?

We avoid working with companies that:

• Sell low-trust or compliance-sensitive products without documentation

• Expect quick wins without long-term commitment

• Rely on aggressive outbound tactics or poor-quality lists
  Our focus is on serious, structured market entry – not short-term hustle.

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Can German Link help us scale once we’ve gained traction?

Yes. Once initial campaigns are successful, we help you expand into new regions, refine your ICP, increase outreach volume, and even hire or train your first local team.

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Can you train our internal team to sell into Germany?

Yes. We offer training and workshops on German sales culture, communication style, objection handling, negotiation strategy, and cultural expectations – for founders, sales reps, or entire teams.

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Can we run multichannel campaigns (email, phone, LinkedIn) with you?

Absolutely. We build coordinated, compliant campaigns that combine phone outreach, email follow-up, LinkedIn engagement, and landing pages – all in native German and with cultural accuracy.

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Can you help us test the German market before committing fully?

Yes. We offer market validation campaigns, where we test messaging, interest, and conversion potential in a low-risk format – giving you data before investing further.

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Do you use AI or automation in outreach?

We use smart tools to support our work – but every message, call, and contact is handled by a real human, in real German, with real intent. No templates, no bots, no mass spam.

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How do you measure success?

We focus on real business outcomes:

• Meetings booked

• Opportunities created

• Deals moved forward

• Feedback from the market
  You’ll receive transparent reporting on outreach, engagement, and next steps – every step of the way.

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How do we get started?

It starts with a short consultation. We learn about your goals, market fit, and resources – and suggest a clear plan forward. From there, we set up onboarding, timelines, and go live.

Book your introduction call now – and let’s take the first step together.

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